Dismissing an idea is so easy because it doesn’t involve any work.

Dismissing an idea is so easy because it doesnt involve any work. You can scoff at it. You can ignore it. You can puff some smoke at it. Thats easy. The hard thing to do is protect it, think about it, let it marinate, explore it, riff on it, and try it. The right idea could start out life as the wrong idea.

So next time you hear something, or someone, talk about an idea, pitch an idea, or suggest an idea, give it five minutes. Think about it a little bit before pushing back, before saying its too hard or its too much work. Those things may be true, but there may be another truth in there too: It may be worth it.