1 Aug
2011
According to
Nielson, after sustaining a year of solid economic growth in 2010, it appears we can observe some developing trends that are emerging on the consumption of Filipino Consumers. However the story is not without warning:
With 85 percent of the Philippines’ households falling into the lower income bracket, rising costs for life’s basic necessities have hit hard.
It is still a difficult situation for the average Filipino, the daily struggle for survival is a reality and is a clear factor in the consumer drive of the nation. Most notably, individually packaged items have been an amazing success since many households can only afford to buy essentials items in small quantities on daily or more frequent basis.
I find the emerging trends to be well within the normal oxymoronic consumptionomic behavior:
Consumers are gravitating toward “healthy” products - at least "healthy" is in quotes...
Sachets equal success - individual packaged items, from shampoo to laundry detergent are staples in the Philippines.
Convenience is king - outsourcing has changed the normal working day, so this is important
In summary, consumers want Individually Packaged Healthy Items that are Convenient. That sounds about right.